Strategic Communications
Without a plan, yes, you are planning to fail. Many believe good communications are tactical, which leads to reactive communications that can take your team off message or expand your mission. Encino Media has been providing strategic, outcome-driven communications strategies for 20+ years. We start with your vision of success and work backwards from there to build our strategy and the best deployed tactics to achieve your mission.
- Communications Planning
From top to bottom, strategy-based communications that address the longterm over tactical, reactive short term communications is the best measure to achieve your mission. Exploring all aspects of how your organization communicates itself from social media to media outreach through public outreach, Encino Media will build a strategic communications framework that can be executed by staff or by working with Encino Media’s expert team to realize your success.
- Opinion / Guest Column Authorship
Opinion or guest columns are an art form that can position your organization as experts in your field or by setting your community’s agenda. With over 400 ghost-written published guest columns in every major national media outlet, Encino Media is ready to listen to your message, author it in your voice, and place your piece in the most strategic market for your goals.
- Content Development
Content development is a large part of your strategic communications plan. Using language that aligns with internal and external communications is important to build team understanding and defining your external image. From white papers to website content, aligning your language and lexicon is important. Encino Media can develop:
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- Website Content
- White Papers
- Policy Analysis
- Mailers
- Business Sign-on Letters
- Mission-based strategic letters
- High-Stakes Communications
As the saying goes, stuff happens. Some call this crisis communication, but we at Encino Media see these opportunities as high-stakes communications that can protect and even forward your mission. Protecting your hard-earned image is important and sometimes employing a third party who can approach the situation objectively without the noise coming ar them can be one of the greatest benefits you can accomplish with your communication goals. Let Encino Media bear your burden and turn the stakes in your favor.
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